Business owners are always looking for more and better ways to reach their customers, elicit feedback, and improve their services. Unfortunately, direct mail and receipt-printed survey requests aren't necessarily the most engaging options anymore. That's why many business owners are considering two-way messaging applications instead. When you invest in a two-way messaging application, you can reach and interact with your customers on a whole new level. Here's a look at some of the reasons why many business owners benefit from two-way messaging services.

Ensures That You Reach Your Audience

When it comes to methods like cold calls, direct mail, and receipt-printed surveys, the actual success rate is lower than most business owners really want to see. Most people throw away receipts and marketing mail right away, so your message likely never reaches them at all. And cold calling is frowned upon amongst consumers, so you're far less likely to reach someone who is receptive to what you have to say when you communicate this way.

With two-way messaging, though, you'll get the benefit of directly reaching your intended audience. Two-way messaging delivers text messages directly to consumer's cell phones, and since 95 percent of text messages are opened and read within mere minutes, you can be confident that you're getting the furthest possible reach with these messaging services.

Provides You With Automated Marketing Tools

Most two-way messaging applications also include the ability to automate certain messages. This allows you to send out reminder messages for maintenance and service, automatic notifications of discounts and sales, and more. Since it's all automated, the only time investment you have is setting up the campaign initially. Once it's configured in the application, the rest of the work is done for you. This saves you time and money that can be better spent doing other tasks.

Gives Consumers Easy Access

With so much of society and daily life becoming automated and technology-driven, fewer people look to make or answer phone calls. After all, why would you spend time talking on the phone when you can take 30 seconds to put it into a text message and then go about your day? 

That's why two-way messaging is so great. You provide consumers with easy ways to communicate with your company. When they can answer customer service surveys with a quick text or confirm an appointment by texting back a single character, this helps your customers feel more in touch with your business without the inconvenience of phone calls and in-person conversations.

Versatile Platforms For Many Uses

Another thing that makes two-way messaging applications worth the investment is the versatility of these platforms. Every business owner knows that there are a lot of different communication aspects to running a business. Not only do you have the marketing and prospecting communication, but there's also customer service, support, upsells, and even billing or collections.

Two-way messaging applications can provide you with options to handle all of these things. You can automate even your invoice payment reminders and late payment notices, saving your employees from hours spent on the phones. That time can then be better spent improving your company's bottom line.

These are some of the many reasons why business owners should consider investing in two-way messaging. When you're looking to keep your business relevant by optimizing technology, reach customers where they are by leveraging what they use, and save your business from hours of wasted time on phone calls that may not be well received, you should consider a two-way messaging application. Talk with a 2-way messaging app provider near you today for more information and to find a platform that fits your company's needs.